Think Salmon is an initiative of Fraser Salmon and Watersheds Program. Program notices are posted here.

Wednesday, August 03, 2011

2011 Communications Tools

As FSWP grantees approach the interim report time, please plan to communicate the results of your project to your community and to your MLAs and other government officials.

Below are resources and tools to assist you in raising awareness about salmon & watershed issues, whether or not you are an FSWP grantee.

Engaging new audiences with your issues.  Social media, events, signs and media outreach raise public awareness of our issues and the program.

  • Stewards are invited to share messages, photos, links, questions, anything they like on the Think Salmon facebook page. Once you “Like” the page, you will be invited to be an administrator and share content. Or, if you prefer, send content to mlam(at) for posting.
  • A public relations toolkit, a practical “how to” resource to assist you in increasing awareness of your key issues and projects, is freely available and was developed based on input from FSWP grantees.
  • The “Think Salmon” concept and brand can be used by anyone to support a range of messages and public awareness efforts.  The logo (download link at the bottom of this page) may be used freely.  Unfortunately, logo’d items such as tee shirts are no longer available from FSWP.
  • To each grant recipient, FSWP offers a supplemental public relations grant (up to $500, and in some cases up to $1000) because we see a win-win opportunity to both enhance your project and acknowledge FSWP funding.
  • Small public relations grants are also available for other groups’ activities that raise awareness about salmon and watershed issues in the Fraser basin.

Finding out about FSWP funded projects.

  • The project section of is a searchable public database of projects. Initial pages based on project proposals have been posted for all project years, and proponents may edit their pages.  Your Contract checklist (sent with Service agreement) gives the Username and password to log in to ThinkSalmon. Detailed instructions, including how to add pictures to your project page, are available.

Communicating about FSWP.


Posted by Megan Moser on 8/3/11