NOTICES

Tuesday, May 25, 2010

2010 Communications Update and Tools

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Program resources

• (NEW!) A public relations toolkit, a practical “how to” resource to assist you in increasing awareness of your key issues and projects (developed based on input from proponents),
• information about small grants and promotional items for public relations activity,
• guidelines for acknowledging FSWP grants,
• the FSWP media backgrounder to include with media releases, gives language and basic background information to describe the program,
• FSWP logo sets to use on signs, websites and other places for funding acknowledgement,  are available with their usual orientation in .eps format and in .jpg format. Also available in a more vertical orientation in .eps format and in .jpg format
• FSWP’s three printed program reports in .pdf format: Highlights from the first 4 years, 2008 Report, 2007 Report
.
• administrative documents such as Requests for Proposals and templates are posted as separate FSWP notices as they become available.
• FSWP distributes regular updates and announcements to the ongoing network of the Fraser Assembly, government officials and media via its email distribution list. Use the web to subscribe, unsubscribe or view the archives

Project information

• The project section of ThinkSalmon.com is a searchable public database of projects. Initial pages based on project proposals have been posted for 2010, and proponents may edit their pages.  Your Contract checklist (sent with Service agreement) gives the Username and password to log in to ThinkSalmon. Detailed instructions, including how to add pictures to your project page, are available.
• The Aquatic Partnership (TAP), a new initiative, offers an online interactive space that connects people with information and tools to promote healthy watersheds in British Columbia. TAP members can form and join working groups, engage in online discussion and share all sorts of information.

Public engagement

Events, signs and media outreach raise public awareness of our issues and the program. Let us know how we can help these activities.

• The “Think Salmon” concept and brand can be used by anyone to support a range of messages and public awareness efforts.  The logo (download link at the bottom of this page) may be used freely, and logo’d items such as tee shirts are available for prizes and events.
• ThinkSalmon.com posts content about FSWP funded activity for the motivated newcomer to think, learn and act on behalf of salmon and watersheds: short articles, actions to take, story sharing and Q&A. Contact Megan Moser to submit a short article or photograph, or ask us to write one.
• To each grant recipient, FSWP offers a supplemental public relations grant (up to $500, and in some cases up to $1000) because we see a win-win opportunity to both enhance your project and acknowledge FSWP funding.
• Small public relations grants are also available for other groups’ activities that raise awareness about salmon and watershed issues in the Fraser basin.

For more information or assistance with any of these tools or resources, contact
Megan Moser, FSWP Communications Manager
mmoser(at)psf.ca
x113