Behaviour Change-Regional Logic Modeling Process for Cariboo Chilcotin


Year 2011
Proponent Baker Creek Enhancement Society
Project type Engagement
FSWP funding source Living Rivers
Grant amount $22,000
Total project value $84,875
ID number FSWP11-LR6-E

Location: Cariboo-Chilcotin, Quesnel, Williams Lake, 100 Mile, Tatla Lake, Anahim Lake

Project Summary

SUMMARY

Using Social Marketing Process for the protection of Riparian Areas.  The target audience is equipment operators and we want to do five more workshops across the region and to develop a strategy to reach one more target audience.

DESCRIPTION

Key Issue:  Riparian Damage in remote locations that cannot be monitored by protection agencies

To continue the Riparian Logic Modeling Process in the Cariboo Chilcotin. The Last target audience was equipment operators and land surveyors.  This process analyzed and developed tools and information to help these two groups (usually first on the scene, prior to land development) to protect riparian zones.  This project will build on the Logic Modeling Process and the workshop that was developed last year.  The same workshop can be used with some updating.  FSWP should have all of this on file from the final report.

To complete five more workshops in Alexis Creek, Ahanahim Lake, Horsefly, Likely, and Nazko.  Since completing the workshops last spring there are a number of equipment operators who wanted the same workshop in their communities.  There have also been some updates in federal permitting processes that need to get out to equipment operators.

To facilitate the Riparian Outreach Group (Federal, Provincial, Regional governments and regional ENGO’s) in developing a strategy for riparian protection with a new target audience.

To sum up this proposal would provide funds to provide further tools and resources for equipment operators and to develop another target audience within another sector.

OBJECTIVES

  • To provide tools for “first on the scene” people before land development occurs that will help protect Riparian Zones
  • To engage another audience and develop a strategy to provide tools for the protection of Riparian Zones

METHODS

The Riparian Outreach Group will use the workshops developed last year to update with current information and then market to the targeted communities.

The Riparian Outreach Group will use the Riparian Logic Modeling Process to choose a new target audience and develop a marketing strategy using social marketing techniques and building on other projects currently working in the targeted area.

BENEFITS

This project develops tools and information so that the community of equipment operators, surveyor and net target participants has the capacity to take action to protect the watershed and to inform others.  The target audiences are treated as the “First Line of Defense” of Riparian areas and by providing the tools they can inform the landowners themselves of the decisions that lead to watershed sustainability.