Travis F. Smith is the owner of Hop Studios, a Web design and development company.  He has been building content-rich, elegant Web sites since 1994, when he was deputy editorial director and one of the creators of the Los Angeles Times Web site.  He’s also a professional speaker on such topics as blogging, subscription-based revenue models and online journalism. He has been the editor of Variety.com, and a lecturer at the University of Southern California. http://www.hopstudios.com/nep/