Salmon Safe BC

Year 2010, 2011
Leader Fraser Salmon and Watersheds Program
Project type Engagement
Project type Habitat
FSWP funding source Living Rivers
Grant amount $90,000
ID number FSWP10-LR129-E

Location: entire Fraser Basin

Project Summary


The concept of Salmon Safe BC ( formerly named River Wise BC) was suggested in February 2007 at the Fraser Assembly meeting.  From there concept development work began which included discussions with representatives of Salmon Safe in Oregon, BC’s environmental farm plan, and a SWOT analysis by PSF in collaboration with Salmon Safe. This tool provides an important tool for recognizing land management practices in urban and agricultural watersheds, and in providing an eco-label to allow consumers and businesses to choose products that benefit salmon.


Initial work focused on the development of an independent BC program. After a review of this work by FSWP staff in late 2009, it was concluded that this was not a cost effective approach, nor does it leverage the existing Salmon Safe brand and broader effort. Based on that, work to date since April 2010 has focused on the development of a BC program, but more effectively leveraging and partnering with Salmon Safe Inc (based in Portland, Oregon).

Activities since January 2010 have been supported by an RBC Blue Water Grant of $80,000, and 2010 outcomes exceeded anticipated outcomes. Key achievements of 2010 include:

  • Formalized partnership between Salmon-Safe and PSF/FBC through an MoU;
  • 21 farm assessments completed, with 18 properties eligible for Salmon-Safe certification;
  • Technical review of farm standards in relation to B.C. regulations and Environmental Farm Plan �” completed and submitted to Salmon-Safe; and
  • Significant engagement of key champions in agriculture.

The over-goal for 2011 is “To establish an operational Salmon-Safe Program in B.C.”

  • Establishment of Certification Management System. Establish the necessary internal systems to run a functioning certification program. This includes an information management system and standard operating procedures (SOP�(tm)s). 
  • Completion of 2010 Farm Certifications. Formalize the certification of the 18 properties assessed in 2010 that qualify for Salmon-Safe certification, and provide the necessary information packages and marketing toolkit that accompanies certification.
  • 2011 Farm Certifications �” (in addition to 2010 budget). Identify potential participants in a range of agricultural sub-sectors and conduct pre-assessments and inspections for properties that are of strategic importance as early adopters.
  • Initial Assessment of Urban Development Sectors. Conduct initial “assessment of strategic opportunities. Engage with key contacts to assess market interest. Identify 2-5 key candidates for urban sector pilots.
  • Communications and Marketing. Produce key communications and marketing materials, including brochure, banner, certificate, and farm sign.


  • Certification: Expansion of Agricultural Certifications: Identify potential participants in a range of agricultural sub-sectors and conduct pre-assessments and inspections for properties that are of strategic importance as early adopters
  • Planning: Marketing Plan:  Develop marketing plan for outreach over next 2 years Business Plan:  Develop business plan for Salmon Safe over next 2 years, identifying both fee and grant based funding requirements
  • Communications and Outreach: Promote the results of 2010: Hold a launch event to recognize pilots from 2010 and conduct other activities to promote flagship pilots (marketing, media, etc) Basic web presence: Develop a basic webpage on an existing website, with links to external resources Workshops for potential participants, agriculture: Hold small workshops with potential participants and other stakeholders in the agricultural sector Marketing materials: Adapt existing marketing collateral so that it is relevant to BC Assess market interest in other sector(s): Conduct initial consultations and outreach activities to assess the market interest in one or more other sectors, which may include urban development and/or golf courses. Identify influential stakeholders who are leaders in environmental best practice


Organization(s) and Responsibility / Contribution

FSWP:  Responsible for coordinating Salmon Safe BC activities and certifications, outreach activities and communications events.

Salmon Safe Inc.:  Provides technical advice in development of certification pilots in BC

Rochelle Eisen : BC-based agricultural and organics inspector, who has been mentored to carry out Salmon Safe agricultural inspections in BC.

Jude Hobbs: Original Salmon Safe agricultural inspector, who will be used only for more complex properties, as well as technical advice if required.

Salmon Safe Network:  Partners Local delivery partners of Salmon Safe (e.g. Stewardship Partners, OR) provide technical advice on the development of certification system in BC.


To conserve watershed ecosystems in BC by educating and engaging businesses and landowners in habitat and water stewardship, developing a system of sector-specific standards for environmental priorities in BC. These standards will provide criteria for evaluation and rectification of unsustainable land management practices that negatively impact salmon and their habitat.